Brand Style: The main color scheme is VI red and gold, with a focus on camping and outdoor equipment, pursuing an outdoor professional and luxurious aesthetic.

Brand Core: Peir's goal is to provide a refined outdoor experience, allowing users to enjoy comfortable leisure time in nature far away from the hustle and bustle of urban life, and allowing families to experience the charm of nature.

Brand Values: Using heart to accompany, using love to share, bringing nature into daily life.

Brand Characteristics: Outdoor living, natural companionship, cozy family atmosphere, fashionable products, technological innovation.

Main Products: Outdoor tent air conditioning, outdoor tarpaulins, automatic inflatable mattresses, sleeping bags, outdoor mobile air conditioning, outdoor mobile power banks, etc.